Marketing Budget Benchmark
Free
- What it is
- What companies like yours spend on marketing, then how many of the nine key marketing decisions you’ve made.
- Time
- About a minute for your number, with no email needed to see it.
Job 1
Define the thing
Job 2
Make stuff about the thing
- Logo and visual identity design
- Website design and development, including Shopify
- Conversion rate optimization and landing page testing
- SEO and AI search optimization
- Paid search and paid social
- Display, programmatic and connected TV
- Content, email and video production
- Marketing automation and CRM setup
- PR, reviews, awards and speaking
- Analytics and custom measurement dashboards
Across both jobs
“10Louder helped our software company hone our messaging and competitive positioning. With the same paid budget, our clicks increased by 42%, and CPC dropped by 64%.”
“The Brand Truth Workshop is one of the best marketing investments we’ve ever made.”
“What truly sets Brad and the 10Louder team apart is their blend of deep strategic expertise and in-the-weeds digital know-how.”
Before you start
See where you stand, free.
AI Brand Scan
Free
- What it is
- How AI tools describe you next to your competitors.
- Time
- Run before a 30-minute call, or emailed to you.
Job 1 · Find the 10
Define the thing.
Your leadership team decides what makes you different and what it’s worth spending to prove it, in writing. This is the job most companies skip.
AI Brand Visibility Diagnostic
$2,500, credited in full toward Done With You or Done For You
- Who it’s for
- Leadership teams who want to see how buyers and AI describe them before committing to a plan.
- You leave with
- A 100-point grade of how AI sees you, and what to fix first.
- Wrong fit if
- You already know positioning is the problem and want to start fixing it.
Nine Decisions, One Plan
Dates and pricing coming soon
- Who it’s for
- Teams heading into 2027 without a plan written down.
- You leave with
- A first-draft, one-page plan covering all nine PB² GOST³ decisions, and your top two fixes.
- Wrong fit if
- You need a finished plan, not a first draft.
Brand Truth Workshop
Do It Yourself $4,500 · Done With You $13,500 · Done For You from $25,500
- Who it’s for
- Leadership teams that can’t say why customers choose them, in the same words.
- You leave with
- A Core Idea and supporting claims tested in market, and a plan and budget built around them.
- Wrong fit if
- Your leadership team can’t commit the time to make the decisions together.
Quantitative market research
Priced by scope · on its own or as a workshop add-on
- Who it’s for
- Teams that want numbers before they decide: how big the market is, what buyers want and which claims they believe.
- You leave with
- A survey study of your market, with findings tied to your positioning decisions.
- Wrong fit if
- You already have recent research on the same questions.
Buyer persona interviews
Priced by scope · on its own or as a workshop add-on
- Who it’s for
- Teams that know their buyers by job title, not by what keeps them up at night.
- You leave with
- One-on-one interviews with real buyers, and personas built on their fears, results, expectations and desires.
- Wrong fit if
- You can’t introduce us to customers and prospects to interview.
Job 2 · Make it louder
Make stuff about the thing.
We own the strategy and stay accountable for it. Proven specialists Brad has worked with for three to ten years do the work, across every surface your buyers and AI read.
- Paid
- Paid search
- Paid social
- Display
- Programmatic
- Connected TV
- Earned
- PR and coverage
- Reviews
- Awards
- Speaking
- Shared
- Organic social
- Communities
- Partners
- Referrals
- Owned
- Website
- Shopify
- Conversion rate optimization
- Landing page A/B testing
- Content
- Video
- Marketing automation and CRM
- SEO
- AI
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
Make It Louder
Scoped to the plan
- Who it’s for
- Companies with a defined strategy that need it carried out.
- You leave with
- One strategy running across paid, earned, shared and owned media and AI, from logo and visual identity to website, ads and content, using only what the plan calls for.
- Wrong fit if
- You want channels running before the strategy is decided.
Custom measurement dashboards
Scoped per build
- Who it’s for
- Leadership teams that want to know whether marketing moved the business, not just the dashboard.
- You leave with
- A dashboard built around your goals and objectives, tracking the signals and results the plan depends on.
- Wrong fit if
- You only need channel reports.
Across both jobs
Leadership and change.
Some work spans both jobs: someone has to own the plan from the first decision to the last report, and the organization has to change for the plan to stick.
Fractional CMO
From $7,000 a month
- Who it’s for
- Companies without a senior marketing leader, or with a team that needs one.
- You leave with
- Brad leading the plan, the specialists and the reporting to your leadership team.
- Wrong fit if
- You need a full-time, in-house hire.
Digital transformation consulting
Scoped per engagement
- Who it’s for
- Companies adopting new platforms, data or AI tools whose people, processes and systems need to change with them.
- You leave with
- A roadmap and change plan that gets your team using the new systems, drawn from Brad’s transformation work for Dell and NTT Data.
- Wrong fit if
- You only need software installed, not people and processes changed.
The difference
Not a typical digital agency.
| Compare | Typical digital agency | 10Louder |
|---|---|---|
| Starts with | Channels and tactics: “Should we do Google Ads?” | The nine PB² GOST³ decisions, in order; tactics come late |
| Who does the thinking | Senior people sell, junior staff run the account | Brad’s method on every engagement, Brad at every key decision |
| What you buy | Ongoing activity | Defined work: a workshop, a plan, then execution scoped to the plan |
| The team | Whoever is on staff | Specialists matched to the plan |
| Budget advice | More channels, more spend | Spend follows position |
| Accountability | Dashboards of activity | The 10 agreements, backed by the Grown-Up Guarantee |
Clients include FedEx Office, TouchPoint Software, eschbach, Select Sand & Gravel and SMU’s Cybersecurity Online Master’s program.
In their words
More from clients.
“Throughout my career, I’ve done a number of brand strategy workshops all over the world. The Brand Truth Workshop was by far the best that I’ve participated in.”
“We’ve applied the workshop’s output to everything from our website redesign, to our content strategy, to our various landing page designs. The Brand Truth Workshop is well worth the investment.”
“The workshop’s output was a crystal clear brand architecture, which we have used to guide the website launch for the new entity, the website redesign for the existing entity, and the overall go-to-market strategy for both entities.”
“The workshop helped us get clarity and cohesion around our brand identity. We are a group of five distinctive but very complementary companies that had been struggling with how to tell our collective story.”
“Brad’s facilitation skills ensured every voice was heard, fostering strong collaboration across Europe and the U.S.”
“Even though the workshop was conducted remotely (we had team members in different cities and continents), Brad kept everyone engaged the entire time.”
“Brad’s Brand Truth Workshop has always been an excellent investment and a highlight for my team.”
Keep reading
- Brand: why us instead of competitorsPerceived value, the 95-5 rule and the Sweet Spot.
- Budget: how much to spendShare of voice, benchmarks and the 60/40 split.
- Signal Over NoiseThe 121-page handbook on how AI decides which brands to recommend.
- Free AI Brand ScanSee what AI says about you next to your competitors.
Common questions
- What’s the difference between defining the thing and making stuff about it?
- Defining the thing is the strategy: your leadership team agrees on what makes you different and what it’s worth spending to prove it. Making stuff about the thing is everything that carries that decision into the market: your website, ads, content, PR and the AI tools buyers ask. The first job decides what the second one says.
- Can we skip straight to execution?
- Only if the first job is already done and written down. If your team can say why customers choose you, in the same words, we start with Make It Louder. If not, execution only produces louder noise, so we start with the benchmark, the diagnostic or the workshop.
- Do we have to start with the Brand Truth Workshop?
- No. Most companies start with the free benchmark or the AI Brand Scan, and some start with the $2,500 diagnostic, which is credited toward the workshop. The workshop is where the first job gets finished.
- How do you price execution?
- Make It Louder and the dashboards are scoped to the plan, so you pay for the channels and specialists your strategy calls for and nothing it doesn’t. Fractional CMO leadership starts at $7,000 a month.