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Founder, 10Louder
Instructor of Digital Marketing Strategy and Performance Management, Southern Methodist University
Brand and marketing strategist, teacher, author of Signal Over Noise, and a speaker on AI and marketing budgets. He helps leadership teams agree on what makes their company different, then makes that louder.
Bio
Brad B McCormick has spent more than 26 years in brand and digital marketing, in New York, Austin and Dallas, working with some of the biggest brands in the world. Eleven of those years were in New York agencies. In Dallas he was Chief Digital Officer at Moroch, a large independent ad agency, where he built the agency’s integrated digital and social capabilities.
He founded 10Louder to bring that level of strategy to growth-minded companies that can’t afford to waste a dollar guessing. His method is the one he teaches: decide in order, write it down, fund it, then make everything about it.
A Texas native, Brad studied at the University of Texas at Austin and lives in Dallas.
What he does now
Selected work
Chief Digital Officer, Moroch
An omnichannel campaign across web, radio, TV, outdoor, social and real-time community management that produced the first crowd-sourced product in McDonald’s history. More than 25,000 submissions, 200,000 votes and 2 million social engagements. 1.6 million sandwiches sold, a 3.2% lift in sales and 3.9% more incremental guests. McDonald’s CMO showcased it at Adobe Summit 2016. A big, integrated team effort.
Strategy lead
Dozens of internal stakeholder interviews, a Brand Truth Workshop, a competitive ad spend audit, personas and an insight-driven content strategy. It shaped the relaunch of the FedEx Office B2B blog: page views up 229% year over year, organic search referrals up 77% and pages per visit up 74%.
Campaign strategy and measurement
A single journey map of every campaign element, updated every two weeks, with a scorecard comparing benchmarks to KPIs at each stage of the buyer journey. In six months, lead-to-SQL conversion rose 125% and SQL-to-application conversion rose 65%.
From the archive
Brand experience
Smokey Bear was Brad’s first client. Agency and consulting work across a 26-year career.
Brand Truth Workshop clients
From FedEx Office to founder-led companies, each team agreed on what makes them different, then made it louder. How the workshop works.
What people say
“Brad is the colleague I’ve learned the most from in my career. He’s a skilled marketing strategist who has a passion for learning and teaching, and he has challenged me like no one before has, always in a way that elevated our thinking and the work we produced.”
“He quickly and positively impacted our marketing strategy through managing agency resources, creating structure in our marketing processes, monitoring campaign performance, and aiding us in our agency selection process.”
“I’ve literally never experienced a more fun brainstorm. He’s relatable and great with clients. He can speak anyone’s language.”
Off the clock
Brad is usually on his bike or at a live show. He’s worked as a film projectionist and a college radio DJ, which explains the company name.
