Two steps
The scan shows where you stand. The diagnostic shows why.
Free
AI Brand Scan
How often AI names you when buyers ask about your category, who it names instead, and whether what it says matches your website.
Get your free scan →$2,500
AI Brand Visibility Diagnostic
A 100-point score across your website, the profiles you control and what others say about you, with the decisions costing you the most, ranked.
Credited in full toward a Done With You or Done For You Brand Truth Workshop booked within 90 days.
Where you stand
Four levels of AI visibility.
- Invisible
Ask AI about you by name and it can’t say who you are, or gets it wrong.
- Findable
Asked by name, AI answers accurately. Asked for options in your category, it doesn’t bring you up.
- Named
AI brings you up unprompted, but in generic terms that could describe a competitor.
- Recommended
AI leads with you or keeps coming back to you, in the terms you chose.
The free scan tells you whether you’re Invisible or Findable. Whether you’re Named or Recommended takes the diagnostic’s score.
How it works
Every buyer question, asked twice.
Each question runs with and without your name across ChatGPT, Gemini, Claude and Perplexity. Every answer is scored for whether AI mentions you, whether it recommends you, and what it says about you.
What we measure
- Branded and non-branded runs of buyer questions
- Mentions and recommendations, scored separately
- What AI says you do, who it’s for and why to choose you
- How often each competitor is named, and for what
What we compare it to
- Your homepage’s own words and claims
- The company AI names most in your category
- Questions built from the strengths you say you own
The score
100 points, three layers.
Your website
Whether your site states a position specific enough for AI to extract and for buyers to verify.
Profiles you control
Your listings and profiles on other platforms, and whether they tell the same story as your site.
What others say
Reviews, press, articles and forums, and whether they back up the claims you make.
Recommended starts at 67. Most of the score sits outside your website because AI trusts corroboration more than self-description. The three layers come from chapter 7 of Signal Over Noise.
Sample report
What the report shows.
Illustration only. Acme Payroll is a fictional company, and every number below is made up.
AI knows Acme Payroll by name. It doesn’t think of it on its own.
Who it serves Partial
“A payroll provider for small businesses.”
Payroll and HR for companies with 50 to 500 employees.
Where it’s coming from: an old directory listing and the About page.
What sets it apart Missing
Not mentioned in the answer.
Same-day setup with a named payroll specialist.
Where it’s coming from: the homepage only. No third-party source repeats it.
Level: Named. Recommended starts at 67.
What it would take
AI doesn’t know what makes you different. That’s a decision, not a task.
AI rebuilds your brand from what you publish and what others publish about you. Where those disagree, it describes the category instead of you. Closing the gap starts with four questions:
- What is the one thing we will be known for?
- What is the buyer actually trying to fix, in their words?
- What ground can we credibly own?
- What is our core claim, and can we prove every word?
Optimizing pages without a strategy underneath produces a more legible version of the same noise. That’s why the diagnostic fee is credited toward the Brand Truth Workshop, where those decisions get made.
Common questions
Questions buyers ask.
- What is an AI brand visibility diagnostic?
- A scored review of how AI tools describe and recommend your company. 10Louder asks four AI engines the questions your buyers ask, with and without your name, then scores your brand signals on 100 points and ranks the decisions costing you the most.
- How is it different from the free scan?
- The free AI Brand Scan shows where you stand: how often AI names you, who it names instead, and whether it gets your facts right. The diagnostic shows why, with a 100-point score across your website, the profiles you control and what others say about you.
- How much does it cost?
- $2,500, credited in full toward a Done With You or Done For You Brand Truth Workshop booked within 90 days.
- Which AI engines do you test?
- ChatGPT, Gemini, Claude and Perplexity.
- What is a good score?
- Recommended starts at 67 out of 100. Below that, AI may know your name but describes you in generic terms or names a competitor first.
- Can’t we just optimize our website for AI?
- You can, but optimizing pages without a strategy underneath produces a more legible version of the same noise. The website is 30 of the 100 points. The other 70 depend on whether everyone else tells the same story you do.
- Is this the same as SEO?
- No. SEO helps pages rank in search results. The diagnostic measures whether AI can describe your company accurately and recommend it. Your website and foundational SEO are one of the three layers it scores.
Want to know where you stand?
Keep reading
- Your website’s new jobWhat your website has to do now that AI reads it first.
- Brand: why us instead of competitorsPerceived value, the 95-5 rule and the Sweet Spot.
- Free AI Brand ScanSee what AI says about you next to your competitors.
- The Brand Truth WorkshopGet your leadership team to agree on one clear difference.