What can I learn here?

How AI decides which brands to recommend, how to set and defend a marketing budget, and how to make marketing decisions in the right order. Everything here is written by Brad B McCormick.

Yes. Every chapter of Signal Over Noise is free to read here, the designed PDF is free by email, and so is the Marketing Budget Benchmark.

Where should I start?

If AI visibility is the question, start with chapter 1 of Signal Over Noise. If budget is the question, start with the benchmark. If you want the method behind both, start with the LEGO story.

What is Signal Over Noise?

A 121-page handbook by Brad B McCormick on how AI tools decide which brands to recommend and what companies should do about it, drawn from 58 cited sources.

Who is it written for?

CEOs, founders and marketing leaders at companies of roughly 10 to 500 people, where brand coherence is hardest: too many people to stay aligned by default, too little budget to buy it.

Learn: Signal Over Noise and articles on brand and marketing strategy

The book

Signal Over Noise

How AI decides which brands to recommend, and how to become one of them. 121 pages, 58 cited sources, every chapter free to read here.

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Giant LEGO bricks outside LEGO headquarters, and a younger Brad B McCormick marked with a red square

From the classroom

Can you guess the first rule I saw at LEGO headquarters?

In 2008, I was sitting in a conference room at LEGO headquarters in Billund, Denmark, waiting for the client. On the wall was a list of ten ground rules. The first one stayed with me. It helped shape how I think about marketing, budgets, and business strategy.

Take a guess. Read the story. →

Articles

Guides and points of view

Practical guides and points of view on everything PB² GOST³ touches: brand strategy, marketing, budgets, performance, culture and team management.

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Looking for the framework? The nine decisions every marketing plan needs, from People to Team.

Common questions

What can I learn here?: How AI decides which brands to recommend, how to set and defend a marketing budget, and how to make marketing decisions in the right order. Everything here is written by Brad B McCormick.
Is it free?: Yes. Every chapter of Signal Over Noise is free to read here, the designed PDF is free by email, and so is the Marketing Budget Benchmark.
Where should I start?: If AI visibility is the question, start with chapter 1 of Signal Over Noise. If budget is the question, start with the benchmark. If you want the method behind both, start with the LEGO story.
What is Signal Over Noise?: A 121-page handbook by Brad B McCormick on how AI tools decide which brands to recommend and what companies should do about it, drawn from 58 cited sources.
Who is it written for?: CEOs, founders and marketing leaders at companies of roughly 10 to 500 people, where brand coherence is hardest: too many people to stay aligned by default, too little budget to buy it.

Free download

Get the AI Brand Visibility Handbook

Signal Over Noise, all 121 pages, designed as a PDF: how AI decides which brands to recommend, and how to become one of them.

The thinking behind the work, free.

Signal Over Noise

Guides and points of view

Common questions

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