Signal Over Noise is Brad’s research report on how AI reads, checks and recommends brands, drawn from 58 cited sources. It’s the method behind every Brand Truth Workshop, and course material at SMU.
Check your inbox. The handbook is on its way. While you wait, start with Chapter 1 online.
We turn finite marketing budgets into one clear reason to choose you.
We start with the Brand Truth Workshop: your leadership, your marketing team and your numbers in one room. You leave with a written plan to grow that everyone signed off on.
We own the strategy. Proven specialists do the work.
We build one strategy and stay accountable for it. Then we carry it through paid, earned, shared and owned media, and into the AI tools your buyers now ask, using only what the plan calls for. The work is done by specialists we’ve worked with over 26 years.
Marketing is an investment, and every investment carries risk. You can’t get the upside without accepting the risk. Strategy, data, teamwork, elbow grease and the long game tilt the odds in your favor. Your hairstylist needs a license. Your marketing agency doesn’t. So we guarantee our work, as long as we both stick to these ten.
We only work with serious clients who don't take themselves too seriously.
Before we work together, let’s agree on these 10 principles
Brad B McCormick brings more than 26 years of digital marketing with some of the biggest brands in the world, including McDonald’s, LEGO, FedEx, Cisco and HP, plus digital transformation work for Dell and NTT Data. He is a Texas native, a former president of the Dallas chapter of the American Marketing Association, and Instructor of Digital Marketing Strategy and Performance Management, Southern Methodist University, where he has taught every semester for 11 years.
The specialists he brings into each plan have worked with him for three to ten years.
No. We own the strategy and stay accountable for it. Proven specialists do the execution across paid, earned, shared and owned media, using only what the plan calls for. You get senior thinking without paying for an agency’s bench.
Will the plan end up in a drawer?
Not if your team builds it. Your leadership makes the decisions in work sessions with us, so the plan is theirs before it’s finished. Then we help you run it, and the guarantee covers our part.
Are we too small for brand strategy?
If you’re too big to guess and too small to waste, you’re exactly the size we work with. Bigger companies can afford to be vague. You can’t.
What does it cost?
The benchmark and the AI Brand Scan are free. The Brand Truth Workshop starts at $4,500 for the do-it-yourself version, and most teams choose Done With You at $13,500. Fractional CMO support starts at $7,000 a month.
Are you selling an AI tool?
No. We don’t sell software. AI tools now describe companies to buyers, and they repeat whatever your brand signals say most consistently. We help you decide what those signals should say, then make sure they say it everywhere.
How long does it take?
The Brand Truth Workshop runs ten work sessions over about 90 days. The benchmark takes about a minute.
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