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Benchmarking as A Strategic Tool
How to Use Your Marketing Budget Benchmark
A marketing budget benchmark isn’t just a number; it’s a starting point for meaningful conversations about your company’s growth strategy. Think of it as a mirror reflecting where your brand stands in the competitive landscape. By comparing your spending to industry norms, you gain clarity on whether you’re underinvesting, overspending, or right where you need to be.
Start spending Smart before you spend more.
Spending Less Than Your Benchmark? Here’s What to Do.
A marketing budget benchmark isn’t just a number; it’s a starting point for meaningful conversations about your company’s growth strategy. Think of it as a mirror reflecting where your brand stands in the competitive landscape. By comparing your spending to industry norms, you gain clarity on whether you’re underinvesting, overspending, or right where you need to be.
Extra Share of Voice is the right Goal, but we need Alignment first.
Spending More Than Your Benchmark? Here’s What to Watch Out For.
If your marketing spend is above the benchmark, you’re most likely seeing positive year-over-year (YOY) revenue growth. That’s the goal, right? High-performing companies often spend aggressively to gain extra share of voice (ESOV) and dominate their markets. This investment fuels growth by keeping your brand top of mind and your competitors at bay.